Our Journey

Our Journey

Why Sake Collective?

We bring Japan’s finest sake and spirits straight to your door, offering the largest selection in the UK. With over 100 premium sakes from 20+ breweries, you can revisit a favourite or explore something new with ease. With a selection of more than 100 sakes from more than 30 breweries, regardless of whether you are looking to repeat a known sake or discover something new, Sake Collective is the right place for you!

 

What makes us unique and, what will make your visit special, is Sake Collective's direct relationship with several passionate breweries in Japan, which allows the shop to always bring something new and exciting to the UK market. This has been made possible by the work of Sake Collective's CEO -Yuya Yamamoto- who has personally researched and chosen the products, ensuring uniqueness, quality and freshness. This is true not only for sakes but also for spirits and gins in particular. Some of the gins available at the shop, from Ethical Craft Gin, are produced by the same company that Sake Collective belongs to, further ensuring the delivery of unique and high-quality products.

Our commitment to you 

Navigating sake for the first time? We make it simple. Our expert team is here to guide you, whether you prefer fruity, crisp, or umami-rich styles. To help you discover your perfect match, we offer tasting sets, allowing you to compare and enjoy a variety of flavors at home.

Sake isn’t just for Japanese cuisine—it pairs beautifully with a wide range of foods! From Italian cheeses to desserts, our past pairing events have showcased its versatility, proving sake is a drink for every occasion

Exciting opportunities to discover unexpected pairings between sake and food are also made available periodically at pop-up tasting events to help you discover the countless possibilities offered by sake as an addition to your everyday life! While there is often the misconception that sake can only be enjoyed with Japanese food, previous events have shown that this is not true. Past pairing events have included, in fact, an Italian cheese pairing as well as a pastry and cake pairing event, showing the flexibility of Japan’s most renowned traditional drink. Similar pairing and tasting events are organized periodically by Sake Collective’s knowledgeable staff so, be on the alert to discover new ways to integrate sake’s fascinating flavours into your everyday life! 

Beyond sake- our selection

Sake Collective’s inventory is about more than sake. The shop offers a wide variety of spirits: shochu, fruit-based alcohols, awamori and gins.

While Shochu is a less renowned type of spirit in the UK, it is embedded in the Japanese culture and, often a first choice for many in the country. It is generally made from sweet potatoes or barley, but can be produced using ingredients such as rice, brown sugar, green tea and milk, making it a very diverse and interesting drink. While it does indeed have a peculiar mouthfeel, being it similar to brandy and vodka, it can be easily integrated into cocktails to bring Japanese flavours to your favourite drinks and to make its lovely flavour more accessible. Other possibilities include being served straight, on the rock, and mixed with other drinks both hot and cold. Our shop stocks 6 different types of shochu, with different flavours, making it a perfect place to get to know this traditional drink.

Sake Collective offers a wide variety of fruit-flavoured alcoholic drinks as well, more accessible because of their sweet and fruity flavours. Especially popular, not only in the UK but also in Europe, are yuzushu and umeshu. The first is made with the Japanese yuzu and has citrussy and delicate flavour, which makes it perfect for people who are less comfortable with drinks with a decisive alcohol taste.

Umeshu, on the other hand, is made with plum. Particularly popular is the brand Umesky, which as the name suggests mixes umeshu with whisky, creating a decisive and lovely flavour that will remind you of Japan.


Finally, Sake Collective’s newest addition is awamori, a type of drink rarely known outside of Japan. Awamori is made in the tropical prefecture of Okinawa through a technique that is said to have been used for more than 500 years! Made in a similar way as shochu but with a sweeter and smoother flavour, it is definitely the more accessible option for a wide range of people, especially those who like tequila and mezcal because of the similar smokiness that can be found in them.

Sake Collective, we’re more than just a shop—we’re a community dedicated to sharing the beauty of Japan’s drinking culture. Explore our handpicked selection and elevate your sake experience today!

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